The Campaign for a Commercial-Free Childhood (CCFC) has persuaded the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years. "As a result of our 2006 Federal Trade Commission complaint, Disney stopped claiming that Baby Einstein videos were educational for infants...Recent research shows that screen time is not educational for babies. Now parents who purchased Baby Einstein DVDs, mistakenly believing the videos would make their babies smarter, can recoup their money." The refund is only available for a limited time. Click here to learn more about the refund. Below is more information about CCFC...
From CCFC website:
Campaign for a Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups, parents, and individuals who care about children. Headquartered at the Judge Baker Children's Center in Boston, CCFC is the only national organization devoted to limiting the impact of commercial culture on children. CCFC’s staff and Steering Committee are activists, authors, and leading experts on the impact of media and marketing on children. Most of us are also parents.
CCFC’s mission is to reclaim childhood from corporate marketers. A marketing-driven media culture sells children on behaviors and values driven by the need to promote profit rather than the public good. The commercialization of childhood is the link between many of the most serious problems facing children, and society, today. Childhood obesity, eating disorders, youth violence, sexualization, family stress, underage alcohol and tobacco use, rampant materialism, and the erosion of children’s creative play, are all exacerbated by advertising and marketing. When children adopt the values that dominate commercial culture—dependence on the things we buy for life satisfaction, a “me first” attitude, conformity, impulse buying, and unthinking brand loyalty—the health of democracy and sustainability of our planet are threatened. CCFC works for the rights of children to grow up—and the freedom for parents to raise them—without being undermined by commercial interests.
Good info
Good to know...I have a few as gifts but never thought it would make my kids smarter....just thought they might enjoy it for a few moments while they relaxed...and I relaxed too. Wont do the refund...too much work.